Course marketing
Funnels, ads, bots and email to sell online courses.
The live webinar that sells your course: a 90-minute run sheet
A working structure for a sales webinar: the math before you spend on ads, a 7-day warm-up, a block-by-block 90-minute script, the offer and the first 72 hours.
SEO for an online school: getting students from search without ads
Ads stop the second you pause the campaign. An article written in March still brings leads in December. Here is how to build a search channel for an online school in 3–6 months: query types, keyword research in one evening, article structure, technical basics and metrics.
Student Testimonials and Case Studies: Collecting Social Proof That Actually Sells
Why "I loved it" never converts, the three moments in a course to ask for a testimonial, a 7-question form that produces a ready-made case study, and how to automate collection.
