Monetizing knowledge
Models for earning from knowledge: courses, clubs, memberships.
Going global: how a Ukrainian online school sells courses to English-speaking markets
When your local niche runs dry, the next step is a new market, not a new course. What travels, how to price in dollars, what breaks in payments and localization, and a minimal 90-day plan.
Upsells and add-on sales for an online school: how to raise average order value
Add-on sales are the cheapest way to grow revenue: the buyer already has their card out. Order bumps, upsells, cross-sells and downsells — with the arithmetic and six products you can assemble in a week.
Affiliate program for an online school: selling courses through other people
How much to pay affiliates, how to track sales without disputes, what materials to hand over, and why 90% of affiliate programs die in week two. With formulas and worked examples.
Corporate training: how experts sell courses to businesses
Selling a course B2B means the same content at a very different price, with a different sales cycle and different arguments. Here is how to package a corporate offer, price it, run the deal from first email to invoice, and prove the value afterwards.
