Launching a school
Step-by-step guides to creating and launching online courses.
Cohort or evergreen: choosing the right format for your online school
Cohorts drive completion and higher prices but chain you to a calendar. Evergreen gives steady revenue but kills deadlines. How to pick — and how to do the math.
Recording video lessons for your course: gear, script and editing without perfectionism
A practical production process: how long a lesson should be, what to buy first (spoiler — not a camera), how to shoot without 14 takes, and how to edit a lesson in 20 minutes.
Course pre-sale: how to validate your idea before recording a single lesson
The sequence where you sell the course first and record it second. How to set a validation threshold, what belongs on the page, and what to do when sales fall short.
Homework in an Online School: Building a Review Process That Does Not Burn Out Your Team
Homework review is the most expensive operation in an online school and the top cause of curator burnout. Here is what it actually costs, how to split assignments between auto-check, peer review and humans, and how to hold a 48-hour SLA with 120 students per cohort.
